OVO CLOTHING: THE RISE OF A LIFESTYLE BRAND ROOTED IN MUSIC, CULTURE, AND LUXURY STREETWEAR

October’s Very Own, widely known as OVO, has grown from a music imprint into a cultural powerhouse. Wha  ovoshop started as a collective led by Canadian rapper Drake has become a globally recognized lifestyle brand. OVO Clothing, a pivotal branch of the brand, is now a staple in the luxury streetwear scene. This evolution wasn’t accident